We are a professional team of experts from all emergency service and event industry sectors that have a shared vision for making things better and a passion for training and delivery

The Crest Mission Statement

“Leading the world of public safety by providing a new wave of solutions for event and venue management”

Our Executive Team


CEO & Founder

Lloyd has nearly 20 years experience as a police officer and has developed his expertise at the College of Policing, Emergency Planning College and Coventry University gaining such skills as; Officer Safety Trainer, Public Order Trainer, Public Order Tactical Advisor, CBRN First Responder, Crowd Management and Modelling and Safety at Public Festivals and Mass Gatherings.

The first operational planner in the UK to obtain a Masters degree in emergency planning and management, developing a totally new process for threat assessment. Also the author of the first JESIP operational order in the world.

A career highlight was working at the National Counter Terrorism Police Operations Centre assisting police forces and businesses increase their awareness and resilience by providing operational and training support. As well as working with the College of Policing and National Police Chiefs Council as their Academic Advisor and policy writer for the first national guidance on policing public events.



Greg has more than 29 years policing experience that includes Gold, Silver and Bronze Public Safety, Public Order, Firearms and CBRNE Command. This is complemented by 17 years as a detective and leading covert operations. He is a qualified Spectator Safety Officer and has worked overseas with the European Union, NATO and recently delivered command training in Sierra Leone to their police service.

Whilst studying for his Masters degree in Security Management, Greg developed the ground breaking Crowd Tension Indicator which has now been adopted by 11 police forces across England and Wales to improve and professionalise events and public safety.

He has an extensive background in dealing with demonstrations, sporting events, festivals and carnivals – working closely with promoters and the private sector. He has lectured at both the College of Policing and the University of Bedfordshire.


Finance Director

Rebecca has over 15 years experience in business innovation and strategy. Graduating from the University of Western England with a degree in Business and Information Systems (specialising in finance and ‘big data’ within FTSE 100 companies) Rebecca lead the Peter Jones Academy in Nottingham to award winning success at the Peter Jones Enterprise awards.

Rebecca then completed her Post-Graduated Diploma in Education and Leadership at Nottingham University and took her business and teaching skills into the education and training sector, quickly rising to the Senior Management Team of a local educational establishment. Having extensive knowledge of planning, delivering and assessing adult vocational and academic qualifications in both business and teacher training Rebecca is a great asset to leading the direction of our company in all strategic financial and training decisions.


Executive Director

Nicola has 30 years policing experience with 14 years as a detective. She has specialised in the fields of child protection and counter terrorism policing with a strong background in airport and aviation security and managing covert operations and surveillance. This is complimented by being a nationally trained crisis and hostage negotiator. Nicola is heads up our Training Department and ensures that it runs smoothly and professionally.

Nicola is also a keen sportswoman and has swam competitively at an international level as well as being a level 2 swimming teacher and has been an integral member of the Amateur Swimming Association Child Protection board.

Our Clients and Users

Our Approved Partners

We benefit from exclusive access to a UK wide network of over twenty industry experts, practitioners and academics. These include colleagues from blue light services, local authorities, licensing authorities, teachers, lecturers, medical staff and noise monitors. We also have access to established and trustworthy specialists dedicated to providing production management and infrastructure.

We can provide the best advice from the best industry leaders. People who have provided true innovation across the blue light services, local authorities and academia. If you’re short of infrastructure or struggling to get your event from inception to delivery we guarantee we can help.

Good Causes We’ve Supported Recently

We regularly donate to charities and good causes, if you’d like to be involved or wish to apply for funding please contact us.

Registered Charity: 1120920

Registered Charity: 1160024

Registered Charity: 227523

Registered Charity: 1005541

Professional Memberships and Subscriptions